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Salesperson Interview Questions: Behavioral Interviewing Techniques

hiring salesperson interview questions May 29, 2023

Unlocking Insights to Predict Sales Success


Behavioral interviewing is a powerful technique that allows hiring managers to gain valuable insights into a candidate's past performance and behaviors. By asking candidates to provide specific examples of their experiences, you can assess their abilities, skills, and approach to sales. In this article, we will explore the benefits of behavioral interviewing and provide examples of behavioral questions that can help you evaluate a candidate's suitability for a sales role.


Benefits of Behavioral Interviewing for Assessing Past Performance

Behavioral interviewing offers several advantages when evaluating a candidate's past performance:

  • Predictive Accuracy: By focusing on past behaviors, you can gain a more accurate understanding of how a candidate is likely to perform in similar situations in the future.

  • Concrete Examples: Behavioral questions prompt candidates to provide specific examples, enabling you to assess their actions, outcomes, and problem-solving skills.

  • Consistency: This technique provides a structured and consistent approach to evaluating candidates, making it easier to compare responses and make informed hiring decisions.


Examples of Behavioral Questions

To assess a candidate's ability to build rapport with difficult clients and close sales, consider asking the following behavioral question:

  1. Share a specific example of how you built rapport with a difficult client and ultimately closed a sale.

    • This question allows you to evaluate a candidate's relationship-building skills, adaptability, and problem-solving abilities.
    • Look for candidates who demonstrate effective communication, empathy, and the ability to navigate challenging situations to achieve positive outcomes.

Remember, when using behavioral interviewing techniques, it is important to listen carefully to candidates' responses, ask follow-up questions to gain further clarity, and assess their overall fit with your sales team and organizational culture. By incorporating behavioral questions into your interview process, you can make more informed decisions and select candidates who are likely to excel in sales roles.

Note: This article provides general information and suggestions. It is important to tailor your interview questions and techniques to align with your specific hiring needs and organizational context.

For a complete list of 77 salesperson interview questions, download my free salesperson interview template here.

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