Free Coaching

Navigating Sales Leadership: Lessons in Commission Plan Changes

leadership sales consulting for startups sales leader sales leadership women in leadership Dec 01, 2023

Change is inevitable, especially in sales leadership. But what happens when your team resists a new commission plan? I've learned the humor and challenges of managing change and why it's crucial for sales leaders to steer the ship confidently.


Change in sales leadership can be as tricky as maneuvering a ship through turbulent waters. One aspect that consistently brings both humor and challenges is the introduction of a new commission plan. Picture this: despite transparency, detailed explanations, and the 'why' behind the change, some salespeople staunchly resist.

The Commission Plan Comedy: A Sales Leadership Anecdote

Launching a new commission plan is like tossing a pebble into a calm pond—you expect ripples, but sometimes you get waves. In my 25+ years of sales leadership, I've witnessed the comedy unfold. Salespeople, who once resisted the old plan, now find solace in fighting for its preservation.

🥊 Resistance Redux: It's amusing how some reps, having opposed the previous commission plan, become warriors for its legacy when a new one emerges.

🤣 The Irony: The very individuals advocating to retain the old plan are often the ones who had vehemently fought against it in the past.

See why I think it's funny.  See also "Cognitive Dissonance."

Sales Leadership Straight Talk: Dealing with Change Resistance

Understanding change resistance and change management is vital for sales leaders. People, in general, find comfort in familiarity, and any deviation triggers resistance. The challenge lies not just in implementing change but in managing the human aspect of it.

So, what's a sales leader to do in the face of a mutiny against a new commission plan?

1. 👂 Listen:**

Your team's concerns and resistance are valid expressions. As a sales leader, lending an ear to their grievances opens a channel of communication and demonstrates empathy.

2. 🤔 Determine Validity:

Evaluate the concerns objectively. Are there aspects that could genuinely hinder performance or morale? Distinguish between resistance for its sake and constructive criticism.

3. 📈 Make Changes If Needed:

Flexibility is a hallmark of effective leadership. If valid points emerge from the resistance, be open to adjustments. A commission plan should be a dynamic tool that evolves with the team's needs.

4. 👍 Stick to the New Plan:

Once decisions are made, stand firm. Consistency in leadership builds trust. Communicate the benefits of the new plan and how it aligns with broader goals.

FAQs: Decoding Change Management in Sales Leadership

Q: What are three core concepts of the change management process?

A: The three core concepts are understanding, planning, and implementation. Change management involves comprehending the need for change, strategizing its execution, and effectively implementing the changes.

Q: What are the 5 key elements of change management?

A: The five key elements include communication, leadership, planning, employee involvement, and measurement. Each element plays a crucial role in the success of the change management process.

Q: What are the 5 C's of change management?

A: The 5 C's are clarity, communication, collaboration, commitment, and control. These aspects ensure a structured and effective change management process.

Q: What do you mean by change management?

A: Change management refers to the structured approach of transitioning individuals, teams, and organizations from a current state to a desired future state. It involves processes, tools, and techniques to manage the various aspects of change.

Q: What are change management skills?

A: Change management skills include communication, adaptability, leadership, and the ability to facilitate and guide individuals and teams through transitions.

Q: What is change management?

A: Change management is a systematic approach to dealing with the transformational aspects of an organization, ensuring that changes are implemented smoothly and effectively to achieve lasting benefits.

Final Reflections: Learning from Sales Leadership Mistakes

if you wish to become an elite sales leader, learning from your mistakes is a constant (or at least it should be). Steering through resistance to change, especially in commission plans, demands a delicate balance of assertiveness and empathy. As sales leaders, our journey is not just about avoiding mistakes but navigating them with grace.

Free Resource for Sales Leaders

Discover more sales leadership insights and lessons in my free book sample. Dive into experiences, gain wisdom, and elevate your leadership journey. Download it here.

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.